Yanlaishi is a bird's nest brand located in Los Angeles, USA. At the beginning of its establishment, we saw the current market difficulties of traditional oriental nourishing brands. We also had to face the limitation of only Chinese consumers. We explored bird's nest, an oriental food, re-understood the motivation of new women to nourish their health, and reached various eating scenarios of users. We proposed the concept of "Oriental superfood" for Yanlaishi and built an oriental lifestyle brand focusing on internal and external healing.

 

We retained the power of Chinese characters in the logo, and used soft curves at the connection of strokes to neutralize the hardness brought by bold fonts. We used a special red color for the brand color, which does not have the feeling of festive celebration like Chinese red, but also reminds people of oriental temperament.