The brand manager of Lipoolipoo is very good at making desserts. They want to open a dessert shop in the community so that people can buy their favorite desserts. We integrated the Capybara character that the manager likes and created the brand positioning of "Taro pastry inspired bakery shop". We combined people's daily expressions and provided a lot of interesting brand slogans.

 

Lipoolipoo's color is mainly purple, which gives people a comfortable feeling. We want to express that desserts can heal life. In addition, we incorporate yellow, which can represent baking and butter, into the brand, which is easy to make people appetizing. The image of Capybara is integrated into different places by us, and its cute image has attracted the love of many consumers.